Books in Transit

Of glancing relevance to the ongoing discussion at 2Blowhards about The Book-Besotted is this post about Books in Transit:

Reykjavik: Iceland's capital city has a decent bus network, as is expected in Scandinavia, with an interesting twist: On several seats on each bus, there is a popular paperback book attached by a cord to give passengers something to read on their daily commute. Of course, in a less law-abiding country I can't imagine the books lasting long, but it's not very costly and a brilliant effort if you ask me!"

I'd prefer it if it was not the transit authority (as appears to be the case) which chose the book.