Terry Teachout is concerned and hopes for a prettier name for 'blog':
'I invite your suggestions for a prettier neologism with which to replace 'blog.'Good grief no, please.
A correspondent responds: I suggest 'ediary' (from, obviously, e for electronic and diary for, um, diary), but --- and here's what makes it elegant --- pronounced with the stress on the first syllable, as in apiary or breviary. I also thought of 'idiary' (for Internet diary) but it somehow seems to imply low intelligence on the part of the blogger. Another suggestion is 'enchaineton' --- an online version of feuilleton (since feuilleton is 'little leaf' for the French, and enchainement is what they call a web)."
The very dorkiness of the word blog is its prime advantage; it acts to discourage pretension. No one who has internalized blogging or enjoys being a blogger could possibly come up with a word such as ediary and use it with a straight-face. In fact every weblog ought to have the suffix blog stapled to it, if simply as a reminder to both blogger and bloggee that the blogosphere does not take itself too seriously. (Oh well, except when it strutting claims to have removed the editor of The New York Times.)
The onomatopoeia of the word blog is a down-to-earth reminder of our common origins in the primordial ooze. (Which btw does not preclude any other origins, which of course is the whole magic of the thing.)