Once you start looking, those pesky starchitects are everywhere:
"Gehry is at the head of a new class of architects whose unique design skills are much in demand for their ability to immediately add flavor to a city. Gehry's Guggenheim started this trend, and now other "starchitects," as they are called, have become household names. Impressive, especially when you consider that architecture is not the normal road to stardom, especially in LA.
Gehry headlines a list of these starchitects, which also include Richard Meier, Daniel Libeskind, Rem Koolhaas, Michael Graves, and Renzo Piano. The common understanding now among city planners is that a great building can do wonders for a city's image, and these artists are thought to have the magic touch. Their names lend immediate credibility and their work draws the attention of the world. We live in a culture where design and style are becoming increasingly more popular, and starchitects such as Gehry are often mentioned in the same breath as Jennifer Aniston and Brad Pitt."