Guest Post by Matthew Amster-Burton
Last week in Seattle, on Capitol Hill, a new supermarket opened. This is important to me because I'm a food enthusiast, and the new supermarket (a QFC grocery, owned by Kroger) carries a wide variety of gourmet food. It's also important to me because it's two blocks from my apartment.
Why is important to you as City Comforts Blog readers? Because in terms of urban design, this is one of the most successful urban supermarkets I've ever seen. If you're interested in the problem of how to design a large store that follows the Three Rules and behaves like a proper urban citizen, you need to come check out the new Q next time you're in Seattle.
A little background. Until last Friday, the QFC was sited on the block north of the new location. It was a decent supermarket, but the urban design was terrible. It was one story, with a huge blank wall on the street that was, of course, a graffiti magnet. At night they'd close the corner entrance and you'd have to enter through the parking lot.
To the south was a historic but decaying mall called Broadway Market. In the eight years I've lived here, it's seen constant turnover and housed a variety of businesses, everything from the Gap to a movie theater to a homemade soap store to a new age and dwarf sword emporium called (seriously) Magickal Gardaen.
The movie theater closed and turned into Gold's Gym. The Gap closed. The sandwich stand closed. Broadway Market was in sorry shape. Then, this summer, Kroger announced that they would remodel the market and turn it into a new QFC. This decision had historical resonance, because the Broadway Market was built in 1928 as a functioning produce and meat market, back when every neighborhood had such a thing. It became a Safeway in 1958 -- a really ugly one, if historical accounts are to be believed. Then Safeway moved out and the market foundered for many years. My wife and I would often talk about how nice it would be if there were a butcher in the Broadway Market again.
The renovation took about four months, during which, incidentally, they did a superb job of keeping the sidewalk open. Now there is a butcher, and a bakery, and an enormous frozen food section, and a pharmacy. The QFC replaced a Fred Meyer variety store, and it continues to sell vital non-grocery items like hardware, motor oil, athletic socks. They didn't take over every retail space in the mall, however. The newsstand remains, and the video store, the Greek and Mexican restaurants, the espresso bar, the shoe repair shop, and others. (There are also apartments above, facing the back of the building, and the parking is underground.)
Here's what else they did right. The store (which is three floors) has three entrances, with checkouts at each entrance. Each entrance opens directly onto the street. The front of the store has big glass windows. While you pile green beans into a bag, you can watch the street life on Broadway, and the street life can watch you. So many supermarkets don't get this. Half a mile away is a large Safeway store which also has big windows on the street. They've covered the windows with black plastic so you can't, God forbid, see actual people shopping. People don't want to look at perfunctory window displays. They want to look at other people.
I won't go into the dry-aged beef or the cheese section.
Like most Americans, I find big box stores convenient. An afternoon at Staples sounds like fun, and I don't want to give up the ultra mega packs of Huggies from Costco. But in a city neighborhood, big box stores are a problem. They waste too much street frontage on a single tenant, and Corporate generally doesn't understand the Three Rules, or any rules other than Build Tons of Parking.
The new QFC points the way. It's a 63,000 square foot store. That's not as big as a typical Home Depot, but a "Home Depot's Greatest Hits" of this size would be a tremendously useful store, and in fact, according to Home Depot's site, their smallest stores are only 45,000 sf.
As you can tell, I'm overjoyed to have this store two blocks from me. The only problem now is the old QFC, which is going to sit derelict for years while the owner and the city wrangle over how the property will be redeveloped.