Steve Jobs on Apple Tablet: 'This will be the most important thing I've ever done."
Tech Crunch reports that Steve Jobs has been heard saying that the upcoming Apple tablet "will be the most important thing I've ever done."
He's correct and I'd like to suggest that I have been saying:
Bigger is different; or Jobs and Gutenberg in the same sentence?.
My guess is that Jobs would like his name to be linked with Gutenberg's as a major cultural figure (and who wouldn't?) and that is not a far-fetched goal for him. A device with a screen 3-4 times larger than an Phone (but with few or any additional features) would be a profound societal game changer, transforming so much it's hard to know where to start.
What's next for Jobs? Comparisons to Gutenberg?
My bet is that he wants his legacy to be his name linked with Gutenberg as a world-historical cultural figure. I am assuming of course that Apple's iTablet will be the metonym for all eBook readers and that in fact the eBook reader will transform communications as much as did Gutenberg's press.
![[book cover]](http://citycomfortsblog.typepad.com/cities/cc-cover-100w.jpg)
