Doing It Low-Tech
And of course really simple things like buying more buses and hiring more drivers to provide more frequent service would also help. To get really wild and ambitious you can employ technology like paint to create bus lanes and police officers to enforce the bus lanes if you want to really go big, bus-wise. But honestly the littlelest things -- visual display of arrival times, better bus shelters, more frequent service == can do a ton to make bus-riding a better way to get around. This would hardly revolutionize American life, but ineter-city high-speed rail isn't going to change people's daily lives either. And while intercity rail is going to be primarily used by fairly prosperous business travelers, better buses would make it a lot easier for economically struggle families.

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