I just hope it has extra-wide parking spaces!

Dec 28, 2003

I just hope it has extra-wide parking spaces!

As Europe Ages, a Grocery Chain Extends a Hand

If Walter Fischer forgets to take his glasses when he shops for groceries at the Adeg supermarket on the outskirts of Salzburg, Austria, it is not a problem.
....
The Adeg Aktiv Markt 50 is Europe's first supermarket designed for shoppers over age 50. The labels are big; the aisles are wide; the floors are nonskid, even when wet; and there are plenty of places to sit down.

The market, which opened in May, is the first attempt by Adeg, a subsidiary of the German food company Edeka, to address Europe's most pressing demographic trend: an aging population. ...

Kurt Erlacher, the project manager with Adeg who oversaw creation of the new market, sees some distinct advantages in pursuing the older shopper. "This group has a lot of buying power," said Mr. Erlacher, who is 44. "They have already paid off their homes and cars. Their children are out of the house. Their disposable income is higher."

Dec 28, 2003 8:00:02 AM

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