Every now and then...

...a designer somewhere breaks through with something completely unprecedented. Here's an example.

Without examining the question of whether outdoor advertising is good for the urban environment or not, I have to appreciate this for what it is. I'm wondering if the designer calculated the path of the sun in relationship to the position of this particuar sign, and if it is the only one?

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Guest post by Tommer Peterson

Comments

[Russ Degnan]

Not entirely unprecedented. Though this is the first time I've seen it in outdoor advertising. There is an amimation technique called Pin Screen Animation that does the same thing, using the shadows of the pins and the light. The films done are quite extraordinary with really amazing depth. Worth looking out for if you like that kind of thing.

[AlanDownunder]

On outdoor advertising, Sydney now has vehicles driving round being no more than mobile billboards. Don't we all have an interest in unnecessary road congestion? And please no "free market" crap. Cost externalisation is market failure. Road congestion pricing cannot come too soon.